About us

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About Us

Welcome to Just Love! We are the UK’s leading inclusive celebration cake maker created by our founder, Mike Woods, after his children were diagnosed with life-threatening nut allergies. Mike found it heartbreaking to see his children unable to share a celebration cake at parties and being left out. He felt compelled to start a company that created the most delicious, hand-finished cakes that just happened to be suitable for those with allergies and other dietary requirements.

Our inclusive cakes make absolutely no compromise on deliciousness or decoration. We’re on a mission to bring people together with cake!

About us

As pioneers in food inclusivity, our cakes were the first-ever nut & peanut free celebration cakes to hit UK shelves back in 2010.

As demand grew, we continued our mission, launching a gluten Free, (nut free, milk free) range in 2016, followed by a vegan range ( nut free, milk free, egg-free) in 2019. Just Love’s cakes are stocked nationwide, covering 13 of the top 14 allergen across the range, helping you find the perfect cake for all your celebrations.

Our mission

Bringing people together with cake! Celebrating with loved ones over a cake is a high point of any celebration.  If someone you love is left out of that magic moment due to allergy, dietary need or choice,  the moment is just not the same. 

We’re here to ensure that no one is left out, so you can share the joy!

Our values

Want to be a part of our bustling bakery?

Just Love is a family-run business that prides itself on the development of our team members. We are constantly reviewing potential candidates for new roles in the business. If you would like to be considered, please apply through the link below.

Share the joy!

Follow us on socials and tag us in your pictures for a chance to feature on our page! 

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